Indian Cricketer Virat Kohli Net Worth

Virat Kohli one of the most celebrated cricketers in the world, is not only famous for his exceptional cricketing skills but also for his towering presence on social media. A modern-day sporting legend, Kohli has effectively leveraged his fame to build a business empire and develop a personal brand that transcends cricket. With millions of followers across platforms like Instagram, Twitter, and Facebook, Kohli charges massive sums for a single promotional post.

As of 2025, Virat Kohli’s net worth is estimated to be over ₹1,050 crores (approximately $127 million). A significant part of this wealth is contributed by his brand endorsements, social media promotions, and business ventures, making him one of the richest cricketers in the world today.

Virat Kohli Net Worth Overview

As of 2025, Virat Kohli’s financial portfolio includes earnings from multiple sources:

Virat Kohli Social Media Power

Kohli is a global social media icon, with hundreds of millions of followers across platforms. His accounts are used for personal engagement, fitness updates, philanthropy, and brand promotions.

1. Instagram
   

• Followers (2025): 270+ million
• One Promotional Post Charge: ₹2.5 to ₹3 crore
• Global Ranking: Among the top 20 most-followed celebrities in the world

Virat Kohli’s Instagram account (@virat.kohli) is a mix of cricket moments, fitness videos, lifestyle content, family time, and branded collaborations. His clean and disciplined image appeals to both local and global audiences, making his account one of the most valuable in Asia.

He was featured in the “Instagram Rich List” by Hopper HQ, ranking among the highest-paid Asian celebrities per post.

2. Twitter (Now X) 

• Followers (2025): 65+ million
• One Promotional Tweet Charge: ₹80 lakh to ₹1 crore
• Handle: @imVkohli

Kohli’s Twitter is active with match updates, motivational thoughts, and occasional brand partnerships. Though less visual than Instagram, his Twitter posts generate massive engagement due to his global fan base.

Brands that associate with Kohli use his Twitter for campaigns, event promotions, and product launches.

3. Facebook

• Followers (2025): 52+ million
• One Promotional Post Charge: ₹60–₹80 lakhs
• Page Name: Virat Kohli

Facebook remains a strong platform for long-form content and image carousels. Kohli’s posts on Facebook include match highlights, brand videos, personal celebrations, and philanthropic activities.

His engagement on Facebook remains high, especially among fans in Tier-2 and Tier-3 cities in India.

Estimated Earnings from Social Media (Annually)

Virat Kohli is estimated to earn between ₹30 to ₹50 crores per year just from social media posts, depending on the number of campaigns and posts made per platform. With multiple brands like Puma, MRF, Philips, Toothsi, and Myntra using Kohli’s Instagram and Twitter presence for advertising, he ranks among the top paid athletes on social media globally.

Top Brands Using Kohli’s Social Media for Marketing

1. a) Puma

• Kohli signed a ₹110 crore deal with Puma and promotes his co-owned brand One8 on Instagram.
• Posts related to sneakers, apparel, and fitness routines are common.

1. b) MRF Tyres

• Bat sponsorship worth ₹100 crore
• MRF gets regular exposure during cricket matches and is also occasionally featured in promotional posts.

1. c) Toothsi, Rage Coffee, and Blue Tribe

• Kohli is not only a brand ambassador but also an investor in these brands.
• Uses Instagram Stories, Reels, and main feed to promote these startups.

1. d) Audi and Tissot

• Premium automobile and watch brands frequently appear in luxury lifestyle content.

Why Brands Pay So Much Per Post?

Brands are willing to pay crores per post because:

1. Massive Global Reach – Kohli’s combined followers exceed 387 million+ across platforms.
2. Authenticity – Kohli posts selectively, which maintains the trust and credibility of his recommendations.
3. Target Audience – Youth, sports fans, and health-conscious individuals form the majority of his following.
4. High Engagement – Likes, shares, comments, and impressions from his content rank among the highest in India.
5. International Appeal – Not limited to Indian brands; global giants like Google, Audi, and Puma seek him for global campaigns.

Virat Kohli’s Personal Brand – One8

Virat Kohli’s brand One8, launched in collaboration with Puma, is one of the most successful athlete-led ventures in India.

One8 Includes:

• Apparel & Sportswear
• Deodorants & Fragrances
• Innerwear
• Footwear
• One8 Commune (Restaurant Chain)

Kohli uses his Instagram and Twitter handles to market One8 products through lifestyle shoots, brand reels, and fitness routines. The brand revenue exceeds ₹100 crores annually and is powered by Kohli’s direct influence.

Comparison With Other Celebrities (Per Post Charge)

Kohli ranks #1 among Indian sportspersons in social media income and Top 3 in all Indian celebrities.

How Social Media Has Boosted Kohli’s Net Worth

Kohli’s social media isn’t just for entertainment or fan engagement—it’s a highly monetized platform that boosts his brand value and net worth in the following ways:

• Endorsement Deals: Brands often include social media posts as part of larger endorsement contracts.
• Campaign Amplification: Launching products through Kohli’s social media ensures high visibility and ROI for brands.
• Personal Brand Promotion: Boosting his own ventures like One8, Chisel Gyms, and restaurants.
• Global Branding: Posting in English with universal appeal enhances his global follower base.
• Philanthropy Awareness: VKF initiatives often get publicized on social platforms, helping his image as a responsible influencer.

Lifestyle and Personal Spending

Virat Kohli leads a lavish lifestyle, yet he is known for his disciplined routine, vegan diet, and fitness-oriented approach.

Personal Interests:

• Traveling with his wife, actress Anushka Sharma

• Watches: Owns Rolex, Audemars Piguet, Patek Philippe

• Clothing & Fashion: Promotes his One8 brand, owns premium fashion gear

• Fitness: Spends on home gym, physiotherapy, and personal wellness

Future Potential

With the rise of digital marketing, influencer campaigns, and the creator economy, Kohli’s social media presence will only become more valuable.

• As his cricket career enters a mature phase, his social media business may become his primary source of income in the long run.
• Collaborations with international brands and platforms like YouTube Shorts or Meta Reels monetization could unlock new revenue streams.
• With AI tools, personalized content, and e-commerce integrations, Kohli may start selling products directly via Instagram or Facebook stores.

Conclusion

Virat Kohli’s net worth of over ₹1,050 crores is built not only on his cricketing excellence but also on his incredible business mind and digital presence. His Instagram, Twitter, and Facebook profiles are not just social spaces but digital goldmines, with each post earning lakhs to crores.

From endorsing global brands to growing his One8 empire and influencing millions, Kohli has become India’s social media king. His influence reaches far beyond the stadium, making him a top choice for marketers and a role model for athletes in the digital age.