Aryan Khan Early Life and Background

Aryan Khan, born on November 13, 1997, in Mumbai, Maharashtra, India, is the eldest son of Bollywood superstar Shah Rukh Khan and renowned interior designer and film producer Gauri Khan. As the firstborn of one of India’s most beloved celebrity couples, Aryan was introduced to fame and media attention almost from the moment he was born.

He has two younger siblings: Suhana Khan and AbRam Khan. Growing up in the limelight, Aryan maintained a relatively low profile, especially during his school years. Despite intense public interest, his parents ensured he had as normal a childhood as possible.

Aryan completed his early education at Dhirubhai Ambani International School in Mumbai. Later, he moved to the United States to pursue higher education, studying filmmaking and screenwriting at the prestigious University of Southern California (USC) School of Cinematic Arts.

Academic Achievements and Passion for Filmmaking

Unlike his father, who rose to fame through acting, Aryan developed a deep interest in the creative aspects of filmmaking—particularly screenwriting and direction. During his time at USC, Aryan explored modern cinematic techniques, storytelling nuances, and screenwriting, showing clear signs that he was more inclined toward being behind the camera than in front of it.

Though the media and fans often speculated about Aryan’s acting debut, both Aryan and his father made it clear that he was not interested in acting. Shah Rukh Khan himself confirmed in interviews that Aryan wanted to create stories rather than act in them. This early clarity of vision shaped Aryan’s career path and established him as someone focused on craft over celebrity.

Controversies and Media Trial

In 2021, Aryan Khan was embroiled in a high-profile legal controversy when he was arrested by the Narcotics Control Bureau (NCB) during a cruise raid in Mumbai. The case attracted massive media coverage, with Aryan spending nearly a month in judicial custody. However, he was later given a clean chit due to lack of evidence, and the case highlighted the perils of being in the public eye.

Despite this episode, Aryan emerged with greater resilience. The incident led to an outpouring of support from fans and industry stalwarts who believed the young man had been unfairly targeted. Aryan chose to stay away from the media for a while after the incident and instead focused on his work and personal growth.

Creative Career and Directorial Debut

Post the controversy, Aryan Khan began working more seriously on his creative pursuits. In 2022, he announced that he was developing a web series and feature film under the Red Chillies Entertainment banner—his father’s production house. Aryan was writing and planning to direct the series, reflecting his intent to shape his identity on his own terms in the entertainment industry.

This decision marked Aryan’s formal entry into the business side of entertainment. While his sister Suhana Khan prepared to debut as an actress in The Archies (2023), Aryan focused on building narratives and visual experiences through direction.

Aryan Khan Business Debut – The Birth of D’YAVOL X

In December 2022, Aryan Khan ventured into entrepreneurship by co-founding a premium lifestyle and fashion brand called D’YAVOL X (pronounced as “Devil X”). The brand is part of the luxury collective SLAB (a creative agency co-founded by Aryan Khan, Bunty Singh, and Leti Blagoeva). D’YAVOL X is positioned as an exclusive luxury streetwear label that combines international aesthetics with homegrown creativity.

The launch of D’YAVOL X was a carefully planned branding move. Unlike most celebrity brands that rely heavily on star power, D’YAVOL X placed its identity on design, craftsmanship, and limited-edition appeal. Aryan was heavily involved in the creative direction, overseeing product development, design philosophies, and marketing strategies.

Brand Philosophy and Design Language

D’YAVOL X is characterized by its strong, minimalist, and bold aesthetics. The brand merges European street fashion influences with premium-quality materials, catering to a high-end fashion consumer who values exclusivity and storytelling.

Aryan Khan positioned D’YAVOL X not just as a clothing label but as a luxury lifestyle movement. With each collection, the brand emphasizes rarity, artistic narrative, and personalized style. Their limited drops create a sense of exclusivity and desirability, aligning with modern luxury marketing trends followed by global brands like Supreme and Off-White.

Each item from D’YAVOL X often comes with unique details such as embossed logos, experimental fabric use, and hand-stitched elements. The brand also adopts a monochrome-heavy color palette with occasional bold accents—reflecting Aryan’s personal taste.

Marketing, Launch Campaign & Shah Rukh Khan’s Role

In a significant marketing move, Aryan roped in his father Shah Rukh Khan to star in the brand’s first ad campaign. The ad, directed with cinematic flair, featured Shah Rukh Khan donning D’YAVOL X apparel, introducing the world to the label in April 2023.

The campaign became a massive hit online, with millions of views within days of release. SRK’s presence boosted visibility, while Aryan’s creative direction gave the brand credibility in fashion circles. The father-son collaboration was hailed as a brilliant blend of legacy and innovation.

Despite Shah Rukh Khan’s involvement in the launch video, Aryan clarified in interviews that the brand was his own venture, and he wanted D’YAVOL X to stand independently. This was part of his larger vision to be recognized for his own work rather than his father’s legacy.

Business Model and Growth Plans

D’YAVOL X operates on a direct-to-consumer (D2C) model, primarily selling through its official website. The brand’s limited-edition approach means each product drop sells out quickly, creating hype-driven demand. The pricing is premium, often ranging from ₹20,000 to ₹2,00,000, placing it squarely in the luxury streetwear category.

Future growth strategies for D’YAVOL X include:

• International Expansion: Plans are underway to launch in the Middle East and Europe, with exclusive pop-up stores in fashion capitals like Dubai and London.
• Collaborations: Aryan is in talks with international designers and artists for capsule collections and NFTs.
• Diversification: While the current focus is apparel, there are aspirations to expand into sneakers, accessories, and lifestyle products including fragrances and tech accessories.

SLAB: The Parent Creative Company

D’YAVOL X is part of a larger venture named SLAB—an abbreviation for Shah Rukh Khan, Leti Blagoeva, Aryan Khan, and Bunty Singh. SLAB operates as a multi-faceted creative agency and incubator for premium ventures.

Aryan Khan holds a creative leadership role within SLAB, working on storytelling, branding, and cultural trend alignment. The company’s vision is to create high-concept brands that merge storytelling, fashion, luxury, and entertainment.

Personal Style and Influence

Aryan Khan has quickly become a style icon for Gen-Z and millennials in India. Known for his calm demeanor, sharp features, and fashion-forward choices, he rarely gives interviews and maintains an enigmatic public persona. His appearances at public events are minimal but always noted for his designer fits and understated elegance.

On social media, Aryan maintains a limited presence. His Instagram, which has over 3 million followers, is curated with professional photography and artistic visuals. Unlike most celebrity kids, he rarely posts selfies or personal life updates, preferring to let his work speak for itself.

Relationship with Family

Aryan shares a close relationship with his parents. He has often mentioned his admiration for Shah Rukh Khan’s discipline and career, even though he wishes to create his own identity. With his mother Gauri Khan being a successful entrepreneur herself, Aryan grew up with a firsthand understanding of brand building and creative professionalism.

His sister Suhana is entering the world of acting, and the Khan siblings support each other’s ventures. Their combined presence signals a new phase of the Khan legacy—one where creativity and entrepreneurship go hand in hand.

Future Plans

Aryan Khan is working on multiple scripts and is expected to make his directorial debut soon. Simultaneously, he’s building D’YAVOL X into a global fashion brand. His focus remains on creativity, exclusivity, and innovation—whether in fashion or film.

With a vision far beyond celebrity status, Aryan represents a new generation of Indian entrepreneurs who combine global aesthetics with local roots. His decision to stay away from acting while diving deep into storytelling and design makes him a refreshing figure in Indian media.

Conclusion

Aryan Khan is more than just the son of a superstar—he is a young visionary shaping his path in both entertainment and luxury fashion. With D’YAVOL X, he has launched a brand that reflects artistic integrity, modern sensibilities, and a fearless entrepreneurial spirit. In the years to come, Aryan is poised to be a leading voice in India’s creative renaissance, crafting stories through both film and fabric.